What’s The Difference Between Press Release Syndication and Distribution?
Many press release sites interchange these the terms ‘syndication’ and ‘distribution’, making it difficult to understand the services offered. At ReleaseWire, we separate out these two terms, as these services are very different in methodology.
Syndication is the inclusion of your press release on 3rd party sites, often TV, radio, newspaper, or other online news websites. Syndication is untargeted, meaning that your press releases will appear on all sites within the syndication...