How To Write An Objective Press Release
Press releases should be written in an objective and impersonal
writing style. The content should not include personal feelings,
thoughts or opinions. The press release content should not ask the
reader to take specific actions not common for journalists to take.
Objective writing is commonly used by journalists when reporting on a
news story. The content is typically written in the third person point
of view, i.e.,"they,
their, them, it, one, he and she" and is designed to be an unbiased prese...